Discovering Oshkosh Coffee Culture: A Visit to New Moon Cafe

This past weekend we were in Oshkosh and visited New Moon Cafe in Oshkosh, Wisconsin, and it quickly became clear why this spot is so beloved by locals and travelers alike. Located at 401 N Main St, this downtown gem is more than just a place to grab coffee—it’s a gathering space filled with local flavor, community, and creativity. If you’re looking to explore Oshkosh coffee culture, New Moon Cafe is an essential stop.

A Coffee Lover’s Paradise in Oshkosh

What makes New Moon Cafe stand out is its dedication to freshly roasted coffee. Their signature Moonbeans are roasted in-house twice a week by brothers and co-owners Aaron and Jason Baer. They source beans from Victor Allen’s in nearby Little Chute, then craft roasts ranging from light and smooth to bold French roast. The result is a cup of coffee that feels alive with aroma and flavor the moment you walk in the door.

From a simple drip coffee to unique drinks like the lavender almond latte or a dirty chai, there’s something here for every kind of coffee drinker. Seasonal favorites—pumpkin spice lattes, vanilla frappuccinos, or java chip blends—keep the menu fun and fresh. For those who prefer alternatives, the cafe also serves teas, smoothies, craft beers, and wines made right here in Wisconsin.

Travel Tip: On a warm day, try an iced lavender latte or vanilla bean frappuccino and take a stroll through historic downtown Oshkosh.

More Than Just Coffee

While the coffee is the star, the food at New Moon Cafe is equally impressive. Nearly everything is made from scratch with fresh, local ingredients. Whether you’re hungry for breakfast, lunch, or just a snack, there are plenty of options:

• Breakfast: The Something Spicy Bagel with egg, jalapeño garlic cream cheese, tomato, lettuce, and bacon is a must-try local favorite.
• Lunch: Choose from flatbread sandwiches, a veggie burrito, or their garbanzo bean salad. Gluten-free buns are available for celiac-friendly meals.
• Desserts: Pair your coffee with a vegan pumpkin bar or one of their fresh-baked scones.

Local beers and homemade soups round out the menu, making this cafe a perfect place to linger over a latte or grab something quick on the go.

A Hub for Community and Culture

What makes New Moon Cafe truly special is its atmosphere. The space is cozy yet eclectic, decorated with rotating local artwork, comfy seating, and plants that give it a homey feel. It’s a great spot to work remotely, catch up with friends, or simply enjoy a quiet coffee break.

The cafe also doubles as a cultural hub, hosting open mic nights every Tuesday, poetry readings, and live music. For visitors, it’s a unique chance to experience the creativity of Oshkosh up close. Check their Facebook page before visiting to see what’s happening.

Travel Tip: If you’re in town on a Tuesday, don’t miss open mic night—it’s a great way to connect with locals and enjoy live music while sipping your favorite drink.

Why Visit New Moon Cafe in Oshkosh?

New Moon Cafe is right in the middle of Oshkosh’s historic downtown. Just across the street you’ll find a memorial park, and on Saturdays the Oshkosh Farmers Market brings the area to life. Surrounded by unique old buildings and brick-lined streets, this location makes the cafe a perfect starting point for exploring the city.

With a 4.2/5 rating on Tripadvisor, visitors often highlight the welcoming staff, relaxed vibe, and exceptional coffee. Whether you’re a UW-Oshkosh student, an EAA AirVenture visitor, or simply passing through, New Moon Cafe offers a genuine taste of Oshkosh coffee culture.

Plan Your Visit

• Address: 401 N Main St, Oshkosh, WI 54901
• Hours: Check newmooncafe.com for current hours.
• Must-Try: Lavender almond latte, Something Spicy Bagel, vegetarian chili.
• Nearby Attractions: Oshkosh Farmers Market, Menominee Park, and the historic downtown district.

Next time you’re exploring Oshkosh, stop by New Moon Cafe for a fresh cup of coffee, a delicious meal, and a taste of local culture. It’s the perfect way to experience the heart of Wisconsin’s Oshkosh coffee scene.

Sources: newmooncafe.com, Tripadvisor, visitoshkosh.com